Stitch files priced by what is actually in them.
Underlay, density and pull compensation set for the fabric you name and the finished size you need. Priced on stitch count, because that is what the work is, and capped at €29.90 whatever the design.
The whole product, in one picture
On the left, the artwork as it arrives. On the right, the same mark as a stitch file, with the path the needle takes and the count that follows from it.
What you send, what you get
- Send
- Vector or raster — SVG, PDF, AI, EPS, PNG or JPEG. Along with it: the finished size in millimetres, the fabric, and the placement. Those three change the file more than the artwork does.
- Why the fabric matters
- A 60 mm crest on piqué and the same crest on fleece are two different files. Underlay, density and pull compensation are set against the fabric, and set against the right one the design lies flat on the garment. Naming the fabric takes a second and settles it before the machine ever runs.
- You get back
- PDF, EMB and DST, with the stitch count, the thread colour chart and a rendered preview. DST is the commercial standard; EMB is the editable original, so the file remains yours to change.
- How it is priced
- By stitch count, which is what the work actually is: a dense 40 mm badge carries more work than a plain 120 mm wordmark, and the price follows the work.
- The ceiling
- You are quoted a maximum before anything starts, and the invoice honours it. Stitch count only exists once the file does, so the quote takes the top of your size band and the invoice takes the real figure — which often comes in below.
- Turnaround
- 24 to 48 hours. One speed, the same for every order and every customer.
The price list
Priced by stitch count, published here in full, with the ceiling that makes the whole thing predictable.
| Stitch count | Price |
|---|---|
| Up to 5,000 | €9.90 |
| Up to 10,000 | €12.90 |
| Up to 15,000 | €15.90 |
| Up to 22,000 | €19.90 |
| Above 22,000 | €19.90 + €1 per additional 1,000 |
| Maximum, any design | €29.90 |
The rule is continuous, so the price rises smoothly with the stitch count, and the ceiling binds at 32,000 stitches. Above that the price holds at €29.90.
What that means in practice
Stitch count is something the finished file tells you, so here is the same list read from the placement instead.
| Placement | Typical stitches | Price |
|---|---|---|
| Left chest, or a cap front | 5,000 – 8,000 | €9.90 – 12.90 |
| Standard chest | 8,000 – 12,000 | €12.90 – 15.90 |
| Large front | 15,000 – 22,000 | €15.90 – 19.90 |
| Full jacket back | 30,000 – 50,000 | €27.90 – 29.90 |
Complex designs are quoted before any work starts and you accept the quote first. The list above covers simple and medium work; anything that has to be rebuilt from scratch comes to you as a quote you agree before we begin.
You pay for files, and only for files. The usual model in this trade bills every person in your studio a monthly fee before a single file is ordered. Here the invoice follows the work.
All prices exclude VAT. EU business customers outside the United Kingdom are invoiced under the reverse charge.
How it works
- 01
Upload, with the three numbers
Artwork, finished size in millimetres, fabric, placement. The last three shape the file as much as the artwork itself.
- 02
A ceiling, before the work
You see the maximum you can be charged before anything starts. The invoice takes the real stitch count and stays within that figure.
- 03
Files, in 24 to 48 hours
PDF, EMB and DST with the stitch count, thread chart and preview. Every file is opened and looked at before it goes out.
Questions we get asked
Why price on stitches and not on size?
How can you quote before you know the stitch count?
Do you supply PES, JEF or EXP?
Do you stitch the file out before sending it?
Can I edit the file afterwards?
How am I billed?
Something not answered here? Ask us directly →
Send a logo. From €9.90, capped at €29.90.
An account takes a minute and costs nothing. You order when you have a file, and you pay for what you order.